Bastian Lange (Leipzig/Berlin) und Harald A. Mieg (Berlin): Professionalisierungswege und Konstituierungen von „Märkten“ in den Creative Industries

Professionalization paths and the constitution of „markets” in creative industries

The article addresses a major problem in understanding the market dynamics of so-called „creative industries”: How can geography explain the constitution of the young, newly emerged markets of creative industries? How can economic and cultural geography evolve a conceptual contribution to explaining the creation of meaning, legitimacy and expertise for ultimately intangible products in these young markets? This contribution takes into account recent international research in the field of economic and cultural geography, especially Gernot Grabhers (2006) „network governance” approach, in order to understand markets, networks and hierarchies. However, this article goes a step further; using the concepts of positioning – publics – professionalization – and performances, it argues that markets can be seen in terms of the positioning practices of entrepreneurial agents and their strategies to position themselves and their products within newly organizing social spaces. Markets can be furthermore be seen as publics, as legitimized peer-networks for the evaluation of professional „creative” products and services, and as performances with their own distinctive logic. This contribution discusses and contextualises the theoretical backgrounds of these four concepts, based on numerous empirical studies in the field of creative industries, and it develops proposals of ways in which geography can usefully contribute to an understanding of market dynamics.

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