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Marketing questionnaire

Marketing questionnaire

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  • On this page you will find further information and notes on the product questionnaire. 
  • The wording aids are designed to held you create a catchy title and a advertising text for your work. 
  • We have also put together a list of criteria that you should consider when assigning appropriate keywords. 

Information on generating a book title

  • A meaningful book title serves to arouse the interest of potential readers in your work by succinctly naming its topic, arouses the interest of your potential readership in a creative way and is easily found by search engines. Please note the following information when creating a book title:
    • Structure the title into two parts, consisting of:
      1. an overarching, short main title and
      2. a subtitle with a detailed description
    • Please formulate the title as concisely as possible in the prevailing publication language.
    • Please do not use quotations and/or Latin and Greek Language.
    • Please note: The chosen title is not final and still can be changed after submissing the product questionnaire.

Notes on writing an advertising text

  • A compelling advertising text is essential to arouse the interest of the target audience of your publication. The text should create curiosity about your work and clearly highlight the benefits it offers to the reader.
  • Ideally, if contains an initial orientation into the structure of your work, highlights the results and procedures, outlines the methods used and names the potential target group.
  • Outline the benefit of the publication by presenting the central question of your thesis as concisely as possible. It essentially represents the “Unique Selling Proposition” (USP).
  • For edited volumes, it is advisable to describe the main themes that emerge from the individual contributions.
  • Please compose the text by using short sentences in the prevailing publication language.
  • It should contain 1,000–1,200 charakters including spaces.

What are meaningful keywords?

  • We report your publication in numerous databases. A valid keywording serves to ensure that your book can be found quickly, e.g. within the Verzeichnis lieferbarer Wörter (VLB), on Amazon, Google als well as in relevant abstracting services.
  • Consider the perspective of your potential readership and assign your keywords according to possible search queries: What search terms would they use to find your publication?
  • Do not use keywords that are already included in your title but rather keywords that align with the content of your book at a superordinate level.
  • Phrases are often used in online searches. Instead of using only single terms, please provide phrases consisting of 2–4 words, as well.

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