Emotion and Persuasion in Classical Antiquity

Emotion and Persuasion in Classical Antiquity

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Appeal to emotion is a key technique of persuasion, ranked by Aristotle alongside logical reasoning and arguments from character. Although ancient philosophical discussions of it have been much researched, exploration of its practical use has focused largely on explicit appeals to a handful of emotions (anger, hatred, envy, pity) in 5th–4th century BCE Athenian courtroom oratory. This volume expands horizons: from an opening section focusing on so-far underexplored emotions and sub-genres of oratory in Classical Athens, its scope moves outwards generically, geographically, and chronologically through the "Greek East" to Rome.

Key thematic links are: the role of emotion in the formation of community identity; persuasive strategies in situations of unequal power; and linguistic formulae and genre-specific emotional persuasion. Other recurring themes include performance (rather than arousal) of emotions, the choice between emotional and rational argumentation, the emotions of gods, and a concern with a secondary "audience": the reader.

"This volume aims to move beyond the standard genres, texts, geography, time periods, and emotions previously examined by scholarship on emotional persuasion in the ancient world, and it certainly accomplishes this goal."

Amber J. Porter, Bryn Mawr Classical Review, 2017.06.06

"Aufgrund seiner thematischen und methodischen Vielfalt bietet der sorgfältig edierte Band somit einen breiten Überblick und auch eine Vielzahl anregender Einblicke in das Forschungsfeld, wobei auch sein hohes Maß an Einheitlichkeit die Rezeption enorm erleichtert."

Uwe Herrmann, H-Soz-Kult, 28.11.2016
ISBN 978-3-515-11361-8
Medientyp Buch - Kartoniert
Auflage 1.
Copyrightjahr 2016
Umfang 321 Seiten
Abbildungen 12 s/w Tab.
Format 17,0 x 24,0 cm
Sprache Englisch